Instagram Stories: A Story for a Glory

Instagram Stories

Capture your moment. Every single moment. Share those moments with your social media friends from Instagram stories. Get a response across the world. This feature gives everyone the freedom to express themselves in less than 60 seconds. Yes, for a single story, you only have 15 seconds for a photo or video. But it’s okay. We will talk about it later. For now, let’s talk about the advantage first.

The advantage of Instagram Stories

Unlimited stories in one place. It’s also vertical, so you can do different styles with your marketing program instead of just using the regular post to engage your customer. Whether it’s a video or a photo, pick whatever it’s best for your customer.

Swipe Up and Tagging Feature

You can integrate your e-commerce website with Instagram stories if you have more than 10k followers or verified by Instagram with an official blue tick on your profile. Although it will take a while to make 10k followers, it doesn’t matter. The more important thing is enticing your current follower to make more revenue. The rest will follow if you do good every single day.
Ah, you can’t buy followers. Even if you just by 100. Instagram will not tolerate with bot account, and it will affect your engagement with your customer as well. Therefore, make sure you play fair.

Swipe up is about creating a link in your stories. You can put your website or specific product link. And the customer needs to swipe it up to open the link. So, it’s not just your bio that could contain a link. Still, if you don’t have 10k followers, it’s a long way to go.
The tagging feature is labeling your story and linking it to a specific post. The post will contain your product, and the customer could shop it right away—simple 15 seconds for more purchase.
These two features take a long way to get, but it doesn’t mean you can’t get it. Hard work, buddy!

Saving your Instagram Stories

Just like a post, there is an option for you to save the stories in an archive. It’s invisible to other people, and you can manage it every time. Super safe. If you don’t like it, you can delete it. Or, if you want to keep it, as long as your setting was set to save it in the first place, you can find your expired story in your archive, right in your profile.

Creating Categories

Not just saving your Instagram stories, you can show your stories in your profile and classify them based on your preference. Let’s take an example. It’s like an album of your Instagram stories. And it’s unlimited. You can create as much as you want. Anyone who missed your stories could get a chance to see it in your profile. It would help if you mentioned it in another story. To make sure that they know you keep all your promotions in your profile.

Do it like National Geography.

As a personal opinion, I think National Geography has the skill to do editing and create good content, good writing, and good videography for its Instagram stories. Like the magazine, TV, and website, National Geography has the credibility to make stunning content in all their media. Almost all its stories are likable and make you want to swipe up. You can check it more here.

The Disadvantage of Instagram Stories

Limited Engagement

If your account is protected, the stories won’t appear on your profile picture. And even if your account is not protected, the story will only be shown to your followers. This is the biggest disadvantage of Instagram stories. You can only show you’re the whole stories to your follower.
But fear not, my dear friend. There is a chance to get more traffic by using Instagram stories’ advertisement campaign. This is part of the feature that Instagram gives to a business account. Based on the Instagram data and algorithm, your stories will be sent to anyone who would like your product or skip the ad and see your whole Instagram stories.

But still, there is only a single story that you can build for the advertisement. You can’t make more than one. Well, honestly, anyone doesn’t like a distraction when they want to watch their friend’s Instagram stories. So, one advertisement is more than enough to make at least them know about you, your new product, or the next flash sale you will hold.
As long as you can manage to cover the disadvantage, then it wouldn’t be a problem.

About 15 Seconds

Let’s get to the point. Some apps could cut your video into 15 seconds and help you upload them systematically. You don’t have to upload it one by one, and the customer could get all your stories without waiting. Problem solved. You can think about the content now.

End of Story

Okay, let’s wrap it up. Instagram stories give another approach to engage and entice your customer to purchase your product. There are advantages and disadvantages to the feature. But you still can manage to solve the disadvantage if you follow my step. You can make your own if you want. That’s okay. The point is we want to make your business better.
And if there is a question or you want more insight into integrating your website with social media, you can ask our experts, and we will figure out the solutions.