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Challenge

PT Diamulia Internusa is an Indonesian Main Distributors of big baby products brand like Oops, Jette, Luvable Friends, and more. They are looking to expand their marketing channel online. We discussed with them, and they decided to build a full online E-commerce solution from scratch. Their design preference is something minimalist, but still elegant, and high class, but since it’s selling baby products, it still needs to have a childish side to it.

 

Solution

The Design

This is way easier said than done. We decided to give childish feels through font. Fonts that we use for menus are ‘Handlee’, which is a Google Font that resembles kids doodles. To keep the design, minimalist and high class we use a dark gray design.

 

The Custom Feature

The particular feature that they wanted is the Baby Registry feature. The basic concept of the feature is to help the party host to create a wishlist that they can share with the party guest. This will make it easier for the guest on what to get for the party host and will avoid duplicate gift at the party. This is a popular concept in western countries and just started to become popular in Indonesia.

The feature is a custom extension to modify the default Magento Wishlist. The gift registries can be viewed publicly by those with the links, can be searched by Name or ID, and whenever someone buys the required amount in the wishlist, will be crossed off the gift registry list. The feature comes with a full Magento admin controls.

 

After Launch

After launch, they decided to let us handle maintenance of the site from the technical point of view. We helped them pick hosting and do general debugging for minor technical problems. We also make sure their site is up as much as possible from the software side.

 

Extensions Used

  • Aschroder SMTP Pro
  • Indonesian Delivery Extensions by Lime
  • Indonesian Payment Confirmation by Lime
  • Custom Baby Registry by Lime