E-Commerce Gamification for Store

E-Commerce Gamification for Store


16 July 2018

By limenotlemon

The product is done, the brand and all resources are set. Now all you need to think about is the promotion how your customer catches the phrase of your promotion tagline or saw your ads with all pleasures. One thing we should try is e-commerce gamification. A strategy to create a fun, challenging, and persuasive environment on your e-commerce website. Because who doesn’t like games, right?

What is E-Commerce Gamification?

First thing first, just like what I said before, e-commerce gamification is an option to keep the pace of your company in the competition. It’s not literally making your store into a pure game but rather creating a feature that supports the ‘game’ concept itself. Let’s take an example of that.

Starbucks Reward

A gigantic coffee shop with more than a thousand physical stores worldwide also gains more customers. They create a program called “Starbucks Reward” that will give you stars if you can buy coffee and you can control it easily from the mobile app. Also, Starbucks gives other related features like paying online with a barcode, top up your balance, buy your friend a coffee, and more. It’s not a competitive game to play with your friend, but Starbucks still gains effectiveness from those features.
e-commerce gamification rewards
Another story about this program is they are creating levels for the customers. A concept about “Green Member” and “Gold Member.” Of course, the “Gold Member” gets more advantage than the green one. And if you want to get the gold one, you simply have to buy more coffee and merchandise from the store.
e-commerce gamification starbucks

How To Set Up Your Own Game

Doing e-commerce gamification is not an easy job. Yet, there are things to be considered before you set up your own game. The most basic part is you need to consider the game itself. There are tons of games out there. And you can’t just pick one genre and set it up for your site. Your business model and business industry are important as your basic game model.
For example, if you have an online food store, you can create a simple game like getting a random bonus when you buy a specific amount of food at one time. Or you can challenge your friend and get free food from the challenge.

Development Process

There are two options, a mobile app or a website. Nike‘s “Winter’s Angry” program is a game that used its website to operate. The customer needs to visit the site first from a browser to play the sport-like game.
Another example that gamifies their business but using a mobile app is Duolingo. A language learning app that has more than 20 languages to learn. It uses a lot of gamification. You can see the table below.
e-commerce gamification table list
Six levels and all signed-in member of Duolingo could spend their time playing the language game. Besides, they can ask their friend to join the competition. Even if you don’t have any friends, you can still join another party to compete with other online students. The point is you can start playing the game easily by signing in to the app and join the competition right away.
Of course, there are two options, and you can pay what you do in the app or use the free membership. But the game makes you want to try more and more. And sometimes persuade you to try the premium version. This is where you can get profit from the game.

The Art of Mastery

Challenges, Levels, and Leaderboard

Playing as a member is the first step to create a loyal customer. But we are not done yet. Mastery is the highest level of all of it. When you play a game, there is an urge, whether from the outside or inside, to push you to master the game. Play the game until you pass through the finish line. But you will face challenges, levels, and all of those come in a leaderboard.

Play The Game with Your Friends

It’s more fun and challenging if you can show off your strength to your friends. It will be a fierce battle between your customer to be on top. And, of course, when your game is already fun, you don’t have to convince more people. The customer will have it done for you. They sincerely give a good rating both for your store and the game. It will also increase the chance to give more promotion and elevate the sales of your products.

You Do Good, and Then We will Give You More.

Incentive, just like what behavioral people did to any experiment. People want to be rewarded if they do something good, including playing games. Starbucks did it nice since they can increase their sales, gain more customers, and profit from the downloadable mobile app. The e-commerce gamification will not work if the customer doesn’t get anything for their play.


If you don’t find a clue for your store, I think the e-commerce gamification is quite good for the store. Everyone loves the game. But you will need a web developer to create the game and run your e-commerce gamification. After that, promote it to your customer and see its magic.

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