25 May 2018
SEO or Search Engine Optimization is a strategy for any website to reach the first page of search results. Every person who uses a website as their business platform will need more visits to increase the profit. Since not every person is eager enough to jump to the next search result page, we don’t want our website drowned and never gain the attention of our prospective customers. There is a powerful strategy for that, and it’s called Google AdWords.
According to Wikipedia, Google has used some technology to make Google AdWords come to life. The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use Oracle instead. The system became much slower, and eventually, it was reverted to MySQL. Eventually, Google developed a custom distributed Relational database management system (RDBMS) known as Google F1 specifically for the needs of the Ad business, which requires strong consistency, high scalability across data centers, and powerful SQL queries.
As I said initially, we don’t want our website to be drowned in this digital world. Especially if you have spent a lot of time and money to develop, that’s why you need Google AdWords. It will give anyone a chance to stand out from the crowd. Now Google uses an algorithm to shows at least three ads at the top of the search result. But sometimes, it shows more than that, even at the bottom of the first page.
Google also provides a special advertisement program for an e-commerce store. You don’t just put your website at the top of the search result, but also your product related to the keyword. So, if you named your product well, the customer can find your product easily. And this will boost your sales more than before.
Several images explain the product based on the keyword. Bonus! You can compare all those products from any marketplace and the price as well. Thus, I think this advertisement is quite effective and accurate for anyone, including your customer. The customer will save more time than searching the product one by one.
It’s Google’s product. So, all you need to do is sign up or sign in to your Google Account and visit the official site of Google AdWords. After that, make sure you have a credit card, too, because you will need to pay for the ad budget.
According to Entrepreneur, there are 9 steps you should do to use Google AdWords:
Still, according to Entrepreneur, set your maximum price-per-click now (called your “default bid”) but realize this: Every keyword is theoretically a different market, which means that each of your major keywords will need a bid price of its own. Google will let you set individual bids for each keyword later.
If you can only afford $50 per day instead of, say, $170, it’s better to bid on low-cost keywords so that as many people can see your ad as possible. Due to the limitations of any budget, if you’re going after high-priced keywords, you’ll exhaust your budget quickly, and your ads will only be seen part of the day rather than for a full 24 hours.
Finally, we can conclude that the Google AdWords strategy is quite powerful to cover our website search engine optimization. It gives you a chance to be on top of the list, based on the keyword that your customer used. Throughout your website answers your customer’s need, they will joyfully click your site and find what they need.
But to make that happen, you should follow the steps above. From creating your advertisement campaign, please give it a name, set up the configuration, choose the right ad group and keyword as your weapon in this advertisement campaign. Set up the cost based on your budget as well. After that, flame on! You ready to rock the first page of the search result.
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