Instagram Sticker: Options for Creativity

Instagram Sticker: Options for Creativity

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12 December 2018

By limenotlemon

Utilize Instagram Sticker

The Instagram sticker is a small feature when you open and use Instagram stories. Yep, even it is small and seems doesn’t have any significant effect on a business, and actually, it has some.

There is a small smiley button in the upper corner of Instagram stories that contains hundreds of stickers that you can use. From emoji to GIF, you choose whatever you want. The only limit is your creativity. But remember, don’t put too many Instagram stickers

Features

Hashtag

Not just in your post, you can also add a hashtag to your Instagram stories. Yeah, it’s part of the sticker feature. But let me make it clear. You can’t add a lot of hashtag in one story. Otherwise, it would be a disaster and your stories won’t make much engagement with your customer.

Use one specific hashtag that would be easily found by your customer. One particular hashtag for one product. Use another hashtag if you want to post another product in your stories.

Emoji and GIF

Just like Snapgram or Whatsapp Status, we can use emoji for our photos and video in Instagram stories. This kind of Instagram sticker is just for garnish. But for more interactive accessories, you can use the GIF feature. You can simply search it by a keyword and add it to your stories. Super simple.

Filter

Believe it or not, a filter is also part of this feature and it could be useful for your marketing program. But it will need more help. Not from yourself, but from an influencer on Instagram. Using an influencer, celebrity, artist, actor, or anything that could influence their follower is also part of the campaign. If it’s possible, you can also ask them to create a story using a matched filter to make it more stunning. I think it would be more memorable than just doing simple things.

Mention

You can mention anyone in your stories. Not just your business partner, you can also mention your customer to make more engagement. This is applied for small business to create a more loyal customer.Highlight your customer and put them into a spotlight. This will honor them. But of course, you will need to make a special event like small competition,giveaway, or something like that. It would make your customer way more special.

Convert Product Tag into Sales

If you sell a physical product, you can also tag your photo or video to your recent post. This will drive the customer to know more about your product and ensure them to buy the product right away. Or if you have more than 10k followers, simply link the story to your website.It would be effective as well.

Polling

Creating a polling for a new product could be another way to make a connection between you and your customer. For example,if you want to publish three different kinds of products, but still in doubt which one should be the first to come out, you can use this feature and make your customer votes. After that, you can publish your result and immediately post the new product in your next post.

You can get two advantages from this method. First, you will publish a product with a lesser chance to be a bad product. Instead, you will get a good revenue from this product. Second, you can understand when you should publish this new product because you already ask the customer from this polling method.

Asking Question

Instagram Sticker: Options for Creativity

Engagement to the customer is not only about converting your marketing campaign into sales, but this Instagram sticker could also be used for asking a question. If you have something you don’t understand, especially about your next strategy, you can ask the customer secretly. I mean, you don’t need to bluntly ask the customer. So, make sure you carefully arrange your question before asking and you can throw a surprise to your follower afterward.

Integration with Website

All the post should be directed to your website. It will be needed if you want your online store to be based on a website. Instagram sticker and the stories are just a tool for your marketing campaign. It would be better if you do have a connection with your followers.

Final Word

Okay, let’s wrap things up. We already know from my recent article that Instagram stories could be one of your tools to run your marketing campaign. To make it more enticing, you need Instagram stickers for the stories. Creating a hashtag, using a filter, mentioning your customer,throw a question, holding a polling, and more. You can use it all based on your needs.

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