21 March 2022
With a vision to make Indonesia a cashless society, one of our clients, Walepay, collaborated with us, LimeCommerce, to create a reliable, secure e-money mobile application. We’re trying to disrupt the existing FinTech scene in Indonesia as a worthy competitor, competing with the other 53 mobile app-based FinTech businesses.
Current Condition, and the Future of FinTech
Financial technology, or “FinTech,” has been developed along with the rise of the smartphone era, especially within the last 3 years. There are tons of products that lie under the “FinTech” category. One of them is online payment, which development has been advanced and used significantly for the last five years. As of now, there is more than one method of online payment. One of the most popular ones (and happened to be the favorite among our employees) is the e-wallet, which growth is incrementally huge within the past few years worldwide.
According to EY’s 2019 Global FinTech Adoption Index, almost every respondent they interviewed has already aware of the existence of FinTech, and 64% of them have used at least one FinTech product in their lives. That’s almost 100% compared to 2017’s FinTech adoption rate, which was only 33%! They’re interested in trying new FinTech products because of the attractive rates and fees. We also conduct a simple observation by ourselves in Indonesia (and it might apply to other countries). Small business owners started to use the existing e-wallet on their e-commerce websites to increase their revenue. Aside from the conventional payment method such as bank transfers and credit cards, Indonesians will use a popular e-wallet like Go-Pay, OVO, and Dana. The tally, by far, has reached 54 e-wallets in Indonesia. And we’re sure there will be more e-wallet to join the competition in the future. The mobile app-based payment method is growing even larger, and we don’t think it’s not going to stop anytime soon. In the future, we’ll have even more payment options. Right now, Bank Indonesia has issued the standardization of QR code-based payment. The adoption of QR code-based payment has entered its early stage in the market. Some eCommerce already have this payment option enabled, even for non-online-based transactions like using the KRL Commuter Line, Greater Jakarta citizens’ favorite public transportation. With such support from the government, we could expect big adoption for QR code-based payment by Indonesian business owners shortly. Disrupting the FinTech Industry To stay competitive, business owners need to understand what has changed in the industry quickly: analyze the situation, plan how to react to it, adapt accordingly. The existence of the FinTech industry has changed the digital landscape a lot; almost every giant e-commerce in Indonesia supports payment using multiple FinTech options, whether it’s P2P lending, e-money/e-wallet, or other FinTech products.
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