Logo Design – Effective Logo for Your Brand
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If you think designing a logo is easy, then you are mistaken. The process of logo design is more than just put the name of your brand on the top of a square image. This is also the reason why a professional logo designer is in high demand right now.
The first impression is important, and a logo will be one of the very first things the customers will see when they visit your online store for the first time. The logo can affect people’s perception of your brand, their decision to purchase things from you or not, and their attitude towards your brand and products.
What is a logo and what it does?
Logo basically is a symbol made up of images and texts that help us to recognize a particular brand, especially the one we like.
The logo can do more than just being pretty:
- Logo helps identify important information about your brand and business
It can tell people about the kind of service or product you offer, your brand values, and your targeted demographic. For example, a company may use a particular kind of color or symbol to shows that they committed to becoming green or eco-friendly (like using the green color, leaf images or recycle symbol).
- Makes you stand out from the competition
This is probably the fundamental function of a logo. It gives you a unique trademark which differentiates your brand from competitors.
- Building brand recognition
A good logo can leave a visual impact on your customers, a reminder that your products and brand exist.
How to create an effective logo design
So, how you can create an effective logo design? Here are some tips that you can try!
- Consider the placement of the logo
When you are creating a new logo or re-designing an already existing logo, do not forget about how the logo will be used and where it will be placed late. Keep in mind that your site is not the only place where your logo will appear. You may use it on a poster, newspaper ads, business card, or on social media ads. Think about how your logo will appear in both offline and online media.
- Make it simple
It is important to keep your logo design as simple as possible. If you put too many elements in your logo design, it will be hard for customers to focus on your logo and they may unable to recognize your brand right away.
After all, a logo supposed to be a representation of your brand, not overcome it. So it will be the best to make them visually attractive yet simple and clean at the same time.
- It should appeal to different kind of audiences
Whether it is a design, writing, or art, it should be easy to adapt and flexible so it can help you for the long run. That is mean, your logo should be dynamic, not static.
A rigid logo design will make no room for improvement later, which you may need in the future. I do not say you need to change the design of your logo every single week. At least make sure your logo has a flexible approach.
- Do not create a copy of other design. Be creative
This is the most common advice for logo design tips, but people rarely followed it. If you want your brand and your products to be easily recognizable, be unique!
- Understand your brand
The logo is more than just an image, it is an introduction to your brand. Your logo should be able to reach a specific audience. Make a point of what you think about your brand, and do your research.
What is the image of your brand? Is it serious or fun? What your brand’s aspiration and what do your customers care about? Do not only focus on the latest design trend, stay true to your brand’s personality too.
Know what your logo means. All logo have their own stories and meaning. For example, Apple’s logo. They use the image of an apple which is missing a “byte”.
- Update it
Even the most flexible logo design cannot stay forever and need to be updated over time. If you want to always stay up to date, it is important to do a little tweaking to your logo design.
A number of changes will depend on whether your logo is able to bring more success into your business or not. If yes, then it probably not the best choice to do a total makeover from your old design. A simple remake or even just a change with the font color can make your logo more fittings with time.
- Pay attention to color
If you want the logo to show your brand’s personality, you need to consider every single aspect of the image. Strong and bright colors may able to grab people’s attention, but some people simply prefer colors with the soft tone.
Keep in mind that every color has different implication and can show your message in a different meaning.
- Yellow is optimism and sunny
- Orange is youth, creative, and friendly
- Red is sexy, brave and bold.
- Blue is professional, trustworthy and tranquil
- White is simple, pure and clean.
The element of logo
There is no real “law” of logo’s elements, but we can break it down into several categories:
Sometimes you can find a logo that consists nothing but image. The image itself can be anything, from a simple circle to a detailed art.
Some logos come with text in it. It may just a single letter, a motto, or an abbreviation of the brand’s name
A logo can be made with just one color, two colors, multiple colors, or even black and white.
In some cases, a logo can be defined by its context. So, think about how and where you will use that logo of yours. Most people put their logo on their site, business card, or they may print it as a flyer.