12 October 2018
In the US itself, American people become more concern with their privacy after the September attack years ago. The most recent case is when Trump uses Cambridge Analytica to create a quiz on Facebook and gather all data from US citizen. The impact is incredible since it leads Trump and Republican win the election based on the data.
Since the social media era began years ago, social media company started to collect our data and sell it to third parties. We all know that social media is completely free. On the other hand, we also become their ‘product’ and used to make millions or even billions a day.
Let’s say we have a Facebook account and are still active interacting with our friends on it. The interaction itself could lead you to specific advertisements from other companies. If you talk about a movie you want to watch with your friends, you will get an advertisement about that movie in minutes. It’s a piece of common knowledge, yet we still use Facebook and interact with others.
As an e-commerce player, we should understand the importance of reading all privacy policies before agreeing to them. Not just you; your customers should be aware of this as well. Since they are the user and the user should know what they use and do in your e-commerce website or mobile app.
On the other hand, the company’s standpoint views the policy as part of the company’s assets. It represents how the company works and will make the brand becomes stronger. If the policy is bad, then you don’t deserve a download. However, if the policy is good and your customer accepts it, then it’s all good.
Also, you need to educate the people to read the policy. At least for the most critical parts. After all, if you need some help or get any questions about this (or maybe for the development process), simply drop us a line, and we will support you with the most solutive answer possible.
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