26 January 2018
The quote is from the famous spy-action movie, Kingsman. This movie’s universe is mostly located in England and tells you about the super manner-oriented people (British kinds of stuff) who do some action, guns, kung fu stuff to destroy the villain’s evil plan. The villain also wants to conquer the world and make some chaos. So basically, they are ordinary yet intriguing movie about the spy (with some manners).
“Why do you talk about this movie?”
We can learn from that movie that looks professional strengthen your positioning in the customers’ mind. You look fascinating, fancy, yet easy to reach. Since aristocratic people mostly play the movie, the professional manner seems so intense. If you apply the professional look to your website, it will improve the selling of your products or at least the time spent on your customers.
Before we evaluate your website about how professional it is, we need to know the difference between the professional and non-professional look of a website.
There are differences between non-professional and professional web design. And if you are running an online business, you must know these differences and evaluate your website. Is your website already look professional or just a poor-developed website? This is very important since you will know which level are you at right now.
As I said before, manners maketh man. Professional design defines you as a professional company and professional individuals. This will put your website on a higher level and let you grow your competitive advantage. You can say that the other platform is not as professional as you are. You are more valuable and have great professional content. And of course, your market will look for you and only you.
We can take the example of a non-professional website. Mostly in a personal blog or non-business purposes. They will use the basic theme of their platform, and sometimes it is based on their taste of design. Especially if they are still first-timers, people tend to use a theme that fits them the most, although the theme does not satisfy their readers.
But for you who runs an online business, whether it’s e-commerce, website agency, cloud computing, or other business models, you can’t apply a blog-like design to your website. You must develop an integrated design and make it professional to achieve more visitors and customers.
Furthermore, we should talk about making your website look professional, so the visitors could think that you are serious about whatever business you are rolling right now.
These are some tips that you can implement to your website when you want to make it more professional. But not every website will look professional when applying these tips. You need to find your own identity and develop your original way to the market.
The font you choose and how your grammar explains your contents are improving the readability. Readability is fundamental to make good content. This readability will increase the professionalism of your website. And sometimes, if you add a share button on your website, perhaps your customer will share your post on their social media. But remember, you need to do great writing too.
The reign of mobile commerce has just begun. People open our website and purchase our products from their mobile phones. So it’s better to make your professional web design responsive to every size of gadgets, even for the smaller screen (a wearable product like Apple Watch, Samsung Gear, or something else).
Responsive design means you use responsive images and words as well. Your homepage images must have a big resolution so that they can shrink if the screen is smaller and still get big if the screen is wider. I will repeat it; responsive design is essential to make professional web design and increase your mobile commerce revenue growth.
Nowadays, people do not read five or six paragraphs. They tend to scan the content and jump from website to website. They don’t waste their time on just one website. That’s why you only have at least 10-15 seconds to make your customer find what they need for your website. And of course, that objective will need a simple navigation system to ease the reader when searching for what they want.
Too much information will make your customer confused. It’s hard to focus on something if you placed so many distractions in your pages. It would help if you kept the whitespace, especially on your homepage, and add some call-to-action buttons to direct your customer. This will help them to look for what they need easily. And you will have a professional web design in hand.
The psychologist said that color coordination is lifting the customers’ satisfaction in terms of marketing and branding. Every color has its identity, and you need to the concept is based on your concept of the company and the demand of your customer. And if you coordinate it correctly, you will blend your customer to your professional website.
But actually, picking the ‘right’ color is not that easy. It would help if you asked the right question, run some research, and perhaps some psychologist about it. Since color is based on the customer’s perception, you need to understand your customer’s culture as well. Basically, as I said before, choosing the color that makes a professional web design is not easy.
In short, you need to present your company as well. It doesn’t have to be long words. A meaningful yet powerful slogan is a good strategy to tell what’s your mission to the visitors. When they read it, they will truly understand what kind of website they visited. They will understand you.
All of them are some tips I can share with you. Well, it’s not detailed yet since I already write all about it in past articles. You can find it here and perhaps learn some insight from it.
Note: For next week, I will discuss the website editor to help you make your customizable design become a professional web design.
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