A Trend of Today’s Technology
Progressive Web Apps (PWA) is a breakthrough in technology, where PWAs can combine the capabilities of websites & mobile devices.
In this article, you will get to know more about what progressive web apps are and the benefits they can bring to your business.
What is Progressive Web Apps?
Progressive Web Apps is a hybrid software product, which will optimize websites & have mobile app-like capabilities. The presence of this PWA technology allows consumers to experience using a website like using a mobile application.
The development of this technology is based on the significant growth in smartphone users, which causes a shift in consumer behavior. Smartphones are now a direct channel to reach consumers who are the most powerful for businesses, which encourage communication, transactions & brand loyalty.
Google has conducted a case study on Progressive Web Apps, and found the following statistics.
- +68% Increase in mobile traffic
- 15X Faster to load & install
- 25X Less on storage requirement
- 52% Average increase in conversions
- 78.25% Increase on session average
- 137% Increase in Engagement
- 2.75 seconds Average page load time
- 42.86% Decrease in bounce rate
- 133.67% Increase in page views
Although Progressive Web Apps are a new phenomenon in the world of technology, more and more companies are starting to take advantage of their powerful capabilities. With PWA, you don’t need to create a separate application.
Also read : E-Commerce Website in Disruption Era
Advantages of Progressive Web Apps
Next, let’s take a look at the advantages that PWA provides for your business growth.
Here are 10 reasons why your business needs a PWA.
- Look & Feel like a Mobile App
The increase in smartphone users has made consumers even prefer applications to browsers because applications are better than browsers, because they are more user-friendly, can operate offline, and have a more attractive interface.
Progressive Web Apps provide a different user experience, combining the look and feel of a mobile app and the best performance of a website. PWAs are very similar in design and setup to mobile apps.
- Provide Better Performance
PWAs store and present text, images and other content in a specific and efficient way, which allows them to operate like a website and significantly increases running speed.
Businesses & & content providers need to adopt this type of software as it enables a more positive user experience than mobile apps by increasing customer retention and loyalty.
- No Update Problem
PWAs have a special function that allows them to update automatically, without notifying the user and bothering them with permission requests. This app updates itself every time the user visits it. This is a plus point, because consumers don’t need to update when they want to use these apps.
- Can be accessed offline
The ability to operate offline, makes PWAs much more convenient than websites, which require an internet connection.
- Push-Notification feature
Like native mobile apps, PWAs have access to device-specific functionality, such as Push-Notification. This capability can be done in a variety of ways and allows companies to make the most of content advertising. Why are push notifications so efficient in terms of PWA? According to some statistics, nearly 60% of users allow their progressive apps to send them notifications, which significantly increases the chances of promoting a product or service. In addition, these notifications are displayed on the screen of the mobile device, which is why they are more likely to catch the user’s attention, especially when compared to email newsletters, blog entries or posts on social networks.
Also Read : Magento Website: Learn The Basic Feature
- Improved Security System
PWAs rely on HTTPS to provide data security and minimize the risk of security issues, as this protocol allows to prevent snooping and content destruction.
- Fast Install Process
Unlike ordinary mobile applications, PWAs do not require a long and complicated installation process, which significantly improves the user experience. Once users download the app, they can access it via an icon on the desktop screen. This streamlines procedures and significantly reduces user abandonment.
- No Reliance on App Distribution Services
Typically, application distribution services, such as the App Store, Google Play, or Microsoft Store, have high requirements for the software included in their databases.
Meeting their requirements may be a time-consuming and labor-intensive process. Also, in some cases, the service removes the application from the database without notification if the company fails to meet some requirements.
- Can Work Anywhere
Unlike ordinary applications that are very demanding on the operating system and technical capabilities of various devices, PWAs work anywhere. One application can meet the needs of various consumers and provide a uniform user experience at different endpoints.
At the same time, these types of apps enable cross-support to users switching between their devices by providing them with a continuous experience. Users can access apps that have the same settings and data as those on other devices.
In addition, PWAs are very responsive to various form factors, as they adapt well to various screen sizes.
- Relatively Low Development Cost
PWA does not require different versions for different devices; one progressive application meets the requirements of all endpoints on which it operates.
So, this significantly reduces the amount of effort the developer puts in, and consequently, the cost of creating a PWA is reduced.
Progressive Web Apps Can Be Profitable for Companies?
Progressive Web Apps can be a solution for business people who want to develop their business in the digital realm. Progressive Web Apps (PWA) can help meet enterprise expectations that mobile apps cannot offer their consumers. To meet the needs of online consumers, e-commerce businesses need to have a fast and convenient mobile shopping experience. PWA as a hybrid application will also make it easier for consumers to access your business
Research by Google/Heart+Mind Strategies, USA, “Getting Things Done on Mobile” states that, 79% of people say they are more likely to revisit and/or share a mobile site if it is easily accessible. Making your service or product more accessible to customers means you’re more likely to get steady increases in conversion and retention rates. People will come back and buy your product or service because of their happy experience.
Many major brands have adapted to Progressive Web Apps and increased their revenue by more than 20%. Some examples of companies that have used PWAs: Starbucks, Twitter, Uber, Tinder, Pinterest, Forbes, AliExpress, etc.
Be Progressive with Progressive Web Apps
Progressive web apps are the way of the future, which is why you should consider switching to them now to get the most out of their capabilities for your business.
To learn more about Progressive Web Apps or to create an E-Commerce website solution for your business, please contact us (Whatsapp +62 811-8880-654)
Follow us on Instagram @lime.commerce
#MagentoDeveloper #MagentoCommerce #Ecommerce #WebDevelopment #MobileApps