28 September 2017
When it comes to E-Commerce, great ideas are not enough. If you and your online business aren’t able to innovate, adapt, and do not try to understand your customer base more, you will get left alone behind, far from all your competitors. In this modern and fast-paced world, online marketing and social media have become important elements of E-Commerce and online business. However, they are still many online business owners out there who do not pay attention to them or use them in a wrong way, so they bring negative impacts instead of the good ones.
In the past, social media probably not more than just a tool to get connected with your family and friends or to get updated news about celebrity or other famous people. Now, social media has completely changed the way we live. It does not only change the way we communicate with each other, but it also changes the way we shop online.
If you have an online business, there is no way you can stay inactive in the social media sites. Based on a research, about 75% people decide to buy something after they see it on their social media, and 90% people will use social media in order to decide whether they should make a purchase or not (by checking the review).
How you use your social media will depend on the characteristics of your online business. Thankfully, social media gives you the freedom to create a customized campaign, based on your business needs.
Nowadays, E-Commerce is about how to make customers feel comfortable while they do business with you. Not to mention with the fast-pacing world, people get more and more impatient nowadays. It’s thanks to all available technologies, we are able to get connect with anyone from any side of this world. Basically, we have the world at the tip of our fingers.
You can get the newest news update in a second, order an item and expect it to arrive 2 hours later, get your groceries to be delivered to your front door without the need to go outside at all! Why do you need to use the traditional method when you can do almost everything from the comfort of your home?
You need to take that kind of thinking into your consideration. How can you make your customers feel as comfortable as possible? First, you need to be the one who comes to them, not the other way around.
So, where you can find potential customers for your online business? Easy. Just look for them on social media sites. Do you know, Facebook users are about 1/7 of the world population, and there are more than 95 millions of pictures and videos that get posted on Instagram. With those fantastic numbers, there is no doubt that most people, especially millennials generation, spend so much time on social media sites.
With social media, you also will be able to reach your customers in real time. For example, if they have a problem or complaint, they can simply leave a message or comment in your store’s social media. Depending on how you take care of the problem, it may help raise your popularity too.
There are several ways to use social media for the sake of your online business:
Do you have any idea why your customers decided to follow you on social media? No, they didn’t do that just because they simply like your brand and products. In fact, you may have high numbers of followers but with low to none conversion rate.
How to fix that problem? Give interesting offers to your customers! You can offer special discount or promo for customers who follow your social media sites.
If you frequently use Twitter, then you must know that a tweet with a good picture usually gets more response than a plain tweet with no picture at all. So does for Facebook and other social media sites. In fact, Instagram, one of the most widely used social media is known as an image-based site. So, why you do not do the same for your E-Commerce too?
The main function of social media is to let you communicate with people directly no matter how far away their location from yours. It does not matter what kind of social media that you choose for your E-Commerce, you need to make a move first and engage your customers directly. There is no need to use your serious corporate tone. Customers want to feel “human interaction” with your brand, so give them that.
Here are some ideas that you can try:
A great content will affect less than it supposed to be if you pair it with a lame headline. If your headline is unable to grab peoples attention, that is mean you need to either create a better headline or create a new one from scratch.
Create more than just one title. Try to post your content with different titles at once (for example, use title A on Facebook, and title B on Twitter). See which one gets the most response.
Follow back all of your followers. Find out where your customers hang out on social media. When it comes to social media, relationships are far more important than leads. Take your time to hear what they want to say, and offer the best solution for their problem.
This one may sound simple, yet many online marketers overlook this aspect. In order to reach maximum engagement, your content should be able to reach as many people as possible. So, post your content only when people are there – when they online and active.
Different social media sites may have the different rush hour time. You can either look for infographics that can tell you the best time to post on social media or do your own trial and research.
You also can use available marketing tools from the social media itself, like what Facebook and Instagram have.
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