A zero-downtime move to Adobe Commerce, delivered in three months.

Masari Shop needed to leave Magento Open Source for Adobe Commerce without closing the store. We completed the migration in three months, and the storefront stayed online through the entire cutover.

About Masari

Established in 2017, Masari Shop is a 24/7 style destination carrying over 100 emerging and established designers from around the world. It ships across Indonesia and internationally, including Singapore and Malaysia, and continues to expand in a global competitive landscape.

Services delivered

Magento Maintenance & Customization

The challenge

Masari had outgrown Magento Open Source. They wanted the security and capability of Adobe Commerce, and their data needed moving to a new server as part of the same programme.

The complication was commercial rather than technical. Masari sells continuously, to loyal customers, at a price point where a failed transaction is a lost relationship rather than a lost order. A migration window that took the store offline for a day would have been measured in real revenue.

They also wanted more control at checkout than the standard integration allows. Rather than route through Midtrans SNAP, they wanted a checkout page of their own carrying Credit Card and Virtual Account payment. And with a customer base split across domestic and international buyers, shipping options had to reflect both.

Our approach

We planned the migration around the cutover rather than around the build. Everything else, the data move to the new server, the Adobe Commerce configuration, the custom checkout, was sequenced so that the moment of switching would be as short and as reversible as possible.

The custom checkout replaced SNAP with a page built to Masari’s specification, carrying Credit Card and Virtual Account payment inline rather than redirecting customers away mid-purchase. Shipping was configured for the local and international options their customers already use.

The migration completed in three months. At cutover, the store stayed online: customers never saw a maintenance page.

What we delivered

• Migration to Adobe Commerce A full move from Magento Open Source, including data migration to a new server environment.
• Zero downtime at cutover The storefront remained available to customers throughout the switchover.
• Custom checkout A bespoke checkout page carrying Credit Card and Virtual Account payment, built in place of the standard SNAP integration.
• Domestic and international shipping Shipping options configured for both Indonesian and overseas customers.

The results

• 3 months — total migration timeline
• Zero — minutes of customer-facing downtime at cutover
• 100+ — designer brands carried across the migrated catalogue