Case study · Magento 2 rebuild
Lime rebuilt Indonesia’s first and largest bicycle retailer on Magento 2, with 200+ custom modules and a full storefront redesign built for more outlets, SKUs, and markets.
The rebuilt Rodalink storefront across desktop, tablet, and phone
Custom modules
Built around outlet pricing and inventory rules
Storefront redesign
Reflecting a market-leading retailer
Markets served
Indonesia, Singapore, and Malaysia
Founded in 1997 and part of Insera Sena, Rodalink is Indonesia’s first and largest bicycle retailer. Dozens of outlets in Indonesia, plus a presence in Singapore and Malaysia, serve first-time riders through to racing professionals, online and in-store.
Outlet-based pricing and inventory, plus a catalog spanning bicycles to individual components, made a conventional upgrade insufficient. Buyers needed precise specifications, and the storefront needed to reflect Rodalink’s market-leading position.
Lime scoped the project as a rebuild, with a timeline to match. More than 200 modules were developed or tailored to specific business rules alongside a full interface redesign, while the retail operation stayed online.
Tailored to operational requirements rather than generic, off-the-shelf extensions.
A redesigned storefront reflecting Rodalink’s position as market leader.
Architecture and modules prepared for more outlets, SKUs, and markets.
Integrations we commonly set up alongside a migration or rebuild.
Automatic payment confirmation. Other providers available.
Live rates, tracking, and courier pickup where supported.
Order and shipping updates that match your brand.
Provider choice and scope are agreed with each client.
